“Sheilas, wogs and metrosexuals: masculinity, ethnicity and Australian soccer in the postmodern marketplace” - Dr Jessica Carniel Australian Centre Seminar Wednesday 30 April

Media Release, Tuesday 29 April 2008

Dr Carniel will use the phenomenon of metrosexuality and its relationship to soccer to demonstrate how new forms of consumption have changed the way ethnicity and masculinity are understood.

“Soccer’s recent rise in popularity in Australia and the rise of the metrosexual are both related to new forms of postmodern consumerism that are significantly influenced by the shift from multiculturalism to cosmopolitanism,” Dr Carniel says.

This argument is applied to the Australian context in order to explore the complex processes of the de-ethnicisation of soccer in the 1990s and its lingering effects as Australia moves to become recognised as a major player on the world scene, both on and off the pitch.

What: “Sheilas, wogs and metrosexuals: masculinity, ethnicity and Australian soccer in the postmodern marketplace” Australian Centre Seminar with Dr Jessica Carniel

When: 1pm – 2.10pm Wednesday 30 April
Where: First Floor Seminar Room, The Australian Centre, 149 Barry Street Carlton

For more information about this alert:
Shane Cahill, Public Relations Manager, University of Melbourne
Tel: 03 8344 6937, Mobile: 0413 620 457 E: smcahill@unimelb.edu.au

For more information about this event:
Richard Trembath, Australian Centre, School of Historical Studies, University of Melbourne Tel: 03 8344 3467 Mobile: 0413 709 039